Instant tools already exist
If the promise is “watch it appear,” we lose to software that is free or $10 a month. Competing there is a race to the bottom and a support queue full of people who never intended to pay for craft.
The hard part is not generating a layout. The hard part is getting a business owner to pay, then sit still for 12–24 hours instead of watching a spinner. We do not fake real-time generation. We do not cut your domain over in a day. We make the wait worth it, then launch when you say go.
Six questions and a logo if you have one. $800 for the site, $99 for month one of Hosting & Care. The clock starts when payment clears. Unpaid briefs wait.
Someone reads the brief, writes the Claude direction, and picks an Oxygen starting point. If the brief is too thin, we call. We do not guess you into a generic plumber template.
The model produces structure, headline options, and section order. The builder produces the actual pages in Oxygen — Home plus three inner pages — not a screenshot of a chat window.
Spacing, type, mobile, the first CTA, and whether the page would embarrass us in front of a paying customer. That pass is why this is not Durable or Wix ADI.
You get a private link and one revision pass. This is not DNS cutover. We go live after you approve and send the last three items: logo if still missing, name-address-phone, and the primary call-to-action.
Hosting, core updates, backups, uptime, form check, 20 minutes of content edits. On that same review call we will ask about Local Presence at $399 setup plus $499/month. That work is not inside the $99.
If the promise is “watch it appear,” we lose to software that is free or $10 a month. Competing there is a race to the bottom and a support queue full of people who never intended to pay for craft.
A paid wait creates expectation. The reveal has to be better than a theme demo. That is the only way $899 and $99/mo stay defensible after the first night.
Clock is 12–24 business hours from cleared payment, Monday–Friday Eastern. Briefs in after 3:00 p.m. ET start the next business morning. Live launch is a separate, short step after approval.